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Apply Audience Lists to Google AdWords at Campaign Level

According to a recent Google announcement, advertisers can now apply audience lists at a campaign level. In the past, applying lists from Customer Match and remarketing lists for search ads (RLSA) had to be done for each ad group.

The ability to easily apply audience lists across an entire campaign is expected to save AdWords users a lot of time going forward. With campaign-level audience lists it’s also now easier measure and change bid adjustments.

What's more, you can also optimize bid adjustments at the campaign level as well! Google is suggesting that you'll be able to make more informed decisions and we can't say we disagree.

Adding audience lists to a campaign is accomplished through a simple drop-down menu within the Audiences tab of an AdWords campaign. Click on the red “+TARGETING” button and then you’ll be brought to the following screen where you can apply audience targeting to the campaign:

Here's Google's Help Center document if you want more info or, you could always drop us a line here.


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